The Man Who Created Beatlemania
- jim Young “Everything that’s old is new again.” - anon Scottish music promoter Andi Lothian claimed he coined the phrase “Beatlemania” when being interviewed at the Beatles’ Caird Hall Concert on October 7, 1963. On October 13th, the Beatles starred on “Sunday Night at the London Palladium”, the UK’s top variety show which was televised and viewed by 15 million people. The next day, a national paper claimed they coined the term “Beatlemania” in their headline. And on the 21st of October that same year, Vincent Mulchrone used the word “Beatlemania” for the headlines of a story in the “Daily Mail.” Regardless of who coined the actual term “Beatlemania”, the Beatlemania Phenomenon was actually invented prior to that, by publicist George Evans. Except it wasn’t called “Beatlemania” at the time for the simple reason that the Beatles had not yet met and in fact were only about 2 or 3 years old at the time. Read on to discover how the Beatlemania Phenomenon was invented, but first, here’s ...