Showing posts from September, 2019

Beyond Meat Is Beyond Me

- jim Young 190912 “Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.”  -  Edward de Bono Like all magic, the claim that "Beyond Meat is a healthier option" is just an illusion. I remember the Yogurt craze of the 1970s when those we generally referred to as “health food nuts” began touting the beneficial value of yogurt. Suddenly yogurt was available everywhere and it wasn’t long before it began appearing in the forms of ice cream and candy. “It’s yogurt candy!” I would hear people exclaim and I cringed when they inevitably jumped to the erroneous conclusion, “it must be good for you.” People are funny like that. And when I say “people are funny like that,” what I really mean is “people are stupid.” Or to put it in a nicer way, perhaps they are just “naive.” “How sweet is the perception of a new natural fact!” - Henry David Thoreau Fast forward almost 50 years and people are still proving to be “naive” with the